Aashna Shroff is a blogger, entrepreneur, and YouTuber who has spent most of her life in Mumbai. Many people ask that- is Aashna Shroff related to Tiger Shroff. Well, the answer to that is no. She is not related to him or any other members of the Shroff family. Aashna is a public figure who is greatly known for her work as a YouTuber who guides people about the latest fashion that they should follow. In addition to that, she also talks influence people about lifestyle on her social accounts.
Most of her content revolves around guiding fashion enthusiast about how to enhance their personality by following the lifestyle trends and latest fashion. Not only that, but she also makes content on self-love, positive mindset, treat your body like a plus sign, and many more.
Aashna Shroff Biography
Aashna Shroff date of birth is 4 August 1993 in Mumbai, India. Most of her life had been spent understanding the algorithm of the latest fashion and trending lifestyle goals so that she could guide others about that. She always had a passion for teaching others about styling and personality development through fashion. Her knowledge of clothing and the quality of textile products is so unique from other lifestyle influencers.
Aashna Shroff age is 32 years old. Her star sign is Leo, which represents her creative skills for fashion, confident personality, and charisma through beauty.
Aashna Shroff Height and Physical Appearance
Aashna Shroff height is 5 feet 5 inches. Her stature is above average for an Indian woman with basically attracts the attention of fashion enthusiasts. Her well-maintained figure and perfectly dressed manner simply define how passionately she shows her unique presence. She has dark brown hair and black eyes, which spark her facial beauty with immense height. Her cute and simple smile is one of the most notable features. Her confident personality shows positivity towards her work.
Physical Appearance
Information
Height
In feet: 5’5” (5 feet 5 inches)In cm: 165 cmIn m: 1.65 m
Weight
55 Kg
Body Measurement
Not Known
Body Type
Fit and Healthy
Hair Color
Dark Brown
Eye Color
Black
Hair Type
Straight
Hair Length
Chest Length
Appearance
Casual, Trendy, and Fashionable
Skin Color
Fair
Shoe Size
Not Known
Tattoos
No
Piercings
Yes, in the left and right earlobes
Aashna Shroff Education
Aashna’s educational journey is quite inspiring. She has done her initial education from a reputed school in Mumbai. Then she decided to go to Mithibai College situated in Mumbai. After finishing higher education, she moved to the London College of Fashion. From there, she completed her further education in the fashion business.
Aashna Shroff Career
After finishing higher studies, Aashna decided to launch her own business with the name ‘The Snob Shop’ in 2013. Through her business, she gained followers on her official social accounts. Most of her trusted customers are seen on YouTube and Instagram. Aside from that, she also opened ‘The Snob Journal’ in which she shares her experience through blogs and journals.
She has created a massive presence of her work among social and fashion enthusiasts. As a result of her significant contribution in the fashion industry, most of the established brands invited her to partner with them. Estee Lauder, Nykaa, and LOreal are some of the core brands.
Career
Role / Activity
Initial Work
Launched her own brand, ‘The Snob Shop’ in 2013
Professional Growth
She gained professional growth through Instagram and YouTube
Enter Into Blogging
She published ‘The Snob Journal’ website, in which she shared blogs on fashion and lifestyle
Brand Collaborations
Collaborated with brands like Estee Lauder, Nykaa, and L’Oreal
YouTube Journey
Created youtube channel in 2013 and gained thousands of subscribers
Aashna is one of those public figures who has made her name through her presence in the fashion world. For that, she was awarded the ‘People’s Choice Award’ in 2017. This award is given for representing ‘Best Urban Style’ for youth. In addition to this, she won an award as the Fashion Influencer of the Year in 2023. This is an award that is presented in the Cosmopolitan Luxury award show. The table below mentions all her awards and achievements:
Awards and Achievements
Details
People’s Choice Award
In 2017, she received an award for her contribution to ‘Best Urban Style’ in the fashion industry
Fashion Influencer of the Year
In 2023, the award was given by the Cosmopolitan Luxury Award Show for her contribution to fashion
Luxury Fashion Influencer of the Year
In 2024, the award was given by the Cosmopolitan India Blogger Awards for influencing the fashion industry
Power Beauty Creator Award
In 2025, she received an award for creating content on beauty
Aashna Shroff Family
Aashna comes from a well-established family background. Her mother, Kiran Shyam Shroff, is the only one who raised her. After Kiran’s separation from her husband, she took full responsibility for raising Aashna on her own terms. For that, she worked in the entertainment industry as a writer, producer, and model. Aside from Kiran, she has no other family member who is officially confirmed by her.
Aashna Shroff Husband
Aashna Shroff husband is Armaan Malik. They have been dating each other for a very long time. But they decided to take one step forward in August 2023 by doing engagement ceremony. After that, they took almost two years, on 2 Jan 2025, to hold each other’s hands for the rest of their lives.
Aashna Shroff Children
After Aashna’s successful marriage with Armaan, they have not decided to think about becoming three from two. Meaning, currently they intend to concentrate on the construction of additional career. However, we can assume that in one or two years, the newly-wed couple who had a one-year-old baby will make the decision to have another baby.
Aashna Shroff Controversy
One of such fashion influencers is Aashna, who has never engaged in the actions that would lead to a scandal and controversy during her career. Most of the rumors spread about her name are made by her fans or followers that somehow ruined a little bit of her reputation in the fashion industry.
Aashna Shroff Net Worth
Aashna Shroff net worth is estimated to be around $4.5 million. Most of her income comes from her blogging content, YouTube channel, social accounts, and brand collaborations.
Aashna Shroff Social Media Presence
We can not forget when it comes to the unwavering presence in the social world of a fashion influencer like Aashna. She has established herself through her brand and knowledge by sharing on social media platforms. All of her social accounts are available in the table below:
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Startup India
The entrepreneurial scenario in India has changed over the last decade. The Indian government is supporting innovation through its Startup India initiative, creating employment opportunities and accelerating economic growth. In this blog, let's discuss Startup India, including its objectives, benefits, and eligibility criteria; also, know how to get a startup registered under this initiative.
What is Startups ?
A startup is the early stage of a company that is formed to develop a unique product or service, introduce it into the market, and scale it to make substantial revenues. Startups are an important part of innovation, job creation, and diversification in the economy. In India, startups play a critical role in driving technology adoption and solving complex challenges in areas such as healthcare, education, and financial inclusion.
Characteristics of a Startup
Innovation: Key concentration in developing new products, services, or processes.
Scalability: Ability to grow rapidly with low incremental costs.
Disruption: Challenge traditional business models or industries.
Importance of Startups in India
Job Creation: Startups are significant employment generators.
Economic Growth: Contribute to GDP by introducing new industries.
Technological Advancement: Drive innovation and technology adoption.
What is the Startup India Initiative?
Startup India is one of the flagship initiatives of the Government of India, launched on January 16, 2016. It aims to build a robust ecosystem that nurtures innovation and startups across the country. The idea is to give an impetus to economic growth and employment generation in a substantial way. Startup India seeks to encourage entrepreneurship by giving a boost to innovation and design, thus leading to the growth and success of the startup ecosystem.
Standup India Scheme Standup India scheme was announced on April 5, 2016, to finance new enterprises, to boost the entrepreneurship culture in India. The program ensures the availability of loans through the Scheduled Commercial Banks (SCBs), between ₹10 lakh and ₹1 crore to at least one member of the Scheduled Caste (SC) and Scheduled Tribe (ST), and at least one woman, per bank branch. The support in this new scheme is granted to businesses in the trading, services, or manufacturing sectors. This will supposedly help about 250,000 borrowers.
Key Objectives of Startup India
Making Business Easier: Simple rules, compliance, and legal steps.
Financial Help: Provide access to government funds and venture capital.
Building Skills: Offer training and mentorship programs.
Encouraging Innovation: Support research and development with grants.
Features of Startup India
Startup India Hub: This is a place where startups can connect with investors and mentors.
Fund of Funds for Startups (FFS): This is a ₹10,000 crore fund managed by the Small Industries Development Bank of India (SIDBI).
Tax Benefits: Eligible startups can get exemptions from income tax and capital gains tax.
Startup Recognition: Startups can receive official recognition from the Department for Promotion of Industry and Internal Trade (DPIIT).
The Startup India scheme eligibility criteria
If you want to get funding through the Start-up India scheme, you need to meet certain eligibility requirements. Knowing these requirements well will help you successfully go through the application process.
Business Experience: Start-ups applying for this scheme must have been operating for more than five years.
Age Requirement: Applicants must be at least 18 years old.
Company Structure: To get funds under this scheme, the company must be either a partnership or a private limited company.
Turnover Limit: The company should have an annual turnover of no more than Rs. 25 crore.
No Reconstruction: Start-ups that have emerged from the splitting or restructuring of an existing business are not eligible for this scheme. Companies that have divided an organization into two or more parts will be disqualified.
If a company is developing a new product or service, it can benefit from the Start-up India policy.
Here are the requirements:
The start-up must create, utilize, or sell a product or service that is based on new technology or intellectual property.
The focus should be on enhancing an existing product or developing a new one that adds value for customers or improves workflow.
The start-up must not engage in projects that are not unique or do not provide value to customers or enhance workflow.
To get a Startup India loan, start-ups must secure various approvals and submit specific documents:
Obtain approval from the Inter-Ministerial Board under the Department of Industrial Policy and Promotion (DIPP).
Acquire a recommendation from an incubator affiliated with a recognized post-graduate college.
Secure a recommendation from a government-recognized incubator.
File a patent for your product or service and have it published in the Indian Patent Office Journals.
If your services involve funding and equity, register with the Securities and Exchange Board of India (SEBI).
Provide a funding letter from any state or central government scheme that supports innovation.
How to Register Under Startup Under Startup India Scheme?
Step 1: Start Your Business
The first step in starting your business is to choose a legal structure, such as a Private Limited Company, Partnership, or Limited Liability Partnership (LLP). You will need to complete the standard registration process, which involves submitting an application and obtaining a Certificate of Incorporation or Partnership registration.
Step 2: Register with Startup India
Once you have created your business, the next step is to register it as a startup. This process is straightforward and can be completed online. First, visit the Startup India website and click the 'Register' button. Enter your name, email address, and mobile number, then create a password and click 'Register.' You will receive a One-Time Password (OTP) in your email. Enter this OTP and provide additional information, such as your user type, business name, and the stage of your startup. Finally, click 'Submit' to create your Startup India profile. Completing this registration will help your business be recognized as a startup under the Startup India scheme, granting you access to various benefits and support.
Step 3: Obtain DPIIT Recognition
After creating your profile on the Startup India website, the next step is obtaining recognition from the Department for Promotion of Industry and Internal Trade (DPIIT). This recognition provides benefits such as quality intellectual property services, relaxed public procurement rules, self-certification for labour and environmental laws, simplified winding-up procedures, access to the Fund of Funds, and tax exemptions for three years.
Step 4: Submit the Documents for Registration
To complete the registration process and obtain DPIIT recognition for your startup, please submit the following documents:
1. The incorporation or registration certificate of your startup.
2. Proof of funding, if applicable.
3. An authorization letter from the company's authorized representative
4. Evidence of your concept, such as a website link, pitch deck, or video (this applies to startups at the validation, early traction, or scaling stage).
5. Information regarding any patents and trademarks you hold.
6. A list of any awards or certificates of recognition you have received.
7. Your Permanent Account Number (PAN).
Step 5: Self-Certification of Eligibility Conditions
You need to confirm that your business meets the following conditions:
1. Your business must be a Private Limited Company, Limited Liability Partnership (LLP), or partnership firm.
2. Your business has been registered in India for no more than five years.
3. Your company's turnover does not exceed ₹100 crore.
4. Your company is consistently innovating or improving existing systems.
5. Your business is based on an original idea, rather than a split or reorganization of an existing business.
Step 6: Obtain Your Recognition Number
When applying for registration, you will receive your recognition number immediately. The authority will send you the certificate of registration or incorporation after reviewing your uploaded documents. Ensure that you upload accurate information to avoid errors, as mistakes can lead to fines of up to 50% of your paid-up capital or a minimum of Rs. 25,000. By fulfilling the eligibility and registration requirements, your company can participate in the Startup India scheme and enjoy various benefits provided by the government.
Wrapping Up
The Startup India initiative has revolutionized the entrepreneurial landscape in India by offering financial, regulatory, and infrastructural support. If you’re an entrepreneur with an innovative idea, registering under this program can unlock numerous opportunities for growth and success. Begin your startup journey today and contribute to India’s transformation into a global hub for innovation.
FAQ’s
Q1. What is the aim of the Startup India initiative?
Ans: Startup India aims to promote entrepreneurship, support innovation, and create a robust startup ecosystem in India.
Q2. How long does it take to register under Startup India?
Ans: The registration process typically takes 2–3 weeks, depending on document verification.
Q3. Are there any fees for registering under Startup India?
Ans: No, the registration process under the Startup India initiative is free of cost.
Q4. Can a sole proprietorship register under Startup India?
Ans: No, only Private Limited Companies, LLPs, and Partnership Firms are eligible to register.
Q5. What are the tax benefits available to startups?
Ans: Startups can avail of income tax exemptions for three consecutive years and exemptions on long-term capital gains.
Q6. Is the Startup India initiative open to foreign startups?
Ans: No, the initiative is exclusively for startups registered and operating in India.
